European Lifestyle Report – Knight Frank Research

Knight Frank’s deep dive into what’s driving prime housing demand among wealthy expats in Europe: property trends, lifestyle, tax and policy shifts.

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Not to be missed in the report

  • Wealth is rising and increasingly globally mobile with 19% of ultra-high-networth individuals (UHNWIs) planning to apply for a second passport or new citizenship in 2024
  • Older HNWIs focus on tax benefits, while millennials and Gen Z prioritise employment and education opportunities.
  • 83% of HNWIs looking to relocate favour city living for economic and cultural opportunities, but 17% still prefer rural or resort locations.

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